Media Campaign: We Can Stop STDs LA
Client: Los Angeles County Department of Public Health & Coachman-Moore and Associates
Goal: Raise awareness about growing STD rates in Los Angeles
WeCanStopSTDsLA is a movement that brings together people and organizations who live, work, serve and worship in the South Los Angeles area of LA County Supervisorial District 2 (D2 South LA) with the goal of reducing the high rates of sexually transmitted disease (STD) in our communities.
Coachman-Moore and Associates enlisted us to develop a video for the LA County Department of Public Health that highlighted the community voices behind the campaign.
Solution: To emphasize the community-based nature of the We Can Stop STDs LA movement and the diversity of ages and backgrounds affected by the issue, we interviewed youth, religious leaders, and health advocates. The final products include one main promotional video and a series of shorter vignettes and content primed for social media.